1. Make Sure Your Video is professionally Done.
This is an absolute must. The whole point here is to establish credibility and trust, but you'll do the opposite with a poorly executed and produced video. Yes, many of the videos you find on sharing sites are mediocre at best, but that is changing rapidly as companies begin to see the value of promoting themselves in this manner. In fact, a recent Permission TV survey found that 67% of 400 hundred top executives intended to focus their online marketing efforts on video in 2009. The rush is coming - find a personable, engaging interviewer and a top notch production crew to really stand out.
This is an absolute must. The whole point here is to establish credibility and trust, but you'll do the opposite with a poorly executed and produced video. Yes, many of the videos you find on sharing sites are mediocre at best, but that is changing rapidly as companies begin to see the value of promoting themselves in this manner. In fact, a recent Permission TV survey found that 67% of 400 hundred top executives intended to focus their online marketing efforts on video in 2009. The rush is coming - find a personable, engaging interviewer and a top notch production crew to really stand out.
2. Submit Your Video to as Many Outlets as Possible.
While YouTube is the clear leader here, there are many other video sharing sites worthy of consideration. Here are some others you won't want to pass up:
• Google Video • Yahoo! Video • Daily Motion • MySpaceTV
• MetaCafe • Revver • Veoh • Blinkx • Break
3. Embed Your Video on the Front Page of Your Site.
Don't hide what's going to become one of your most effective selling tools on a dusty inside page. Get it out front. Customers and search engines will love you for it.
4. Find Out What Search Terms Your Potential Clients are Using and Put Them in Your Video's Title.
If you don't know what words clients in need of your services are typing into Google and other search engines, get professional help or use some of the resources featured on this page. Once you've identified these terms, use the most popular in your video's title.
5. Make Your Tags and Descriptions SEO-friendly, too.
Most video sharing sites let you tag videos with keywords and post a short description, so get the most out of these by sprinkling in the search terms you've identified.
6. Don't Forget Your Thumbnail.
A thumbnail is a still shot from your video that appears along with search results. Don't waste this chance to present yourself in the best light possible - choose a key moment from your video, preferably one where you're smiling as you speak with your interviewer.
7. Link Back to Your Site.
Put your URL near the top of your video's description. You'll get a higher search ranking and potential clients will quickly learn where to go for more information.
8. Interact With Your Viewers.
Most video sharing sites allow viewer comments. Use this option to answer questions, respond to comments, and further promote your business.
9. Consider a Pay-Per-Click Campaign.
Natural search engine optimization, while effective, takes time to bear fruit. In the meantime, you might want to jump start the process with a pay-per-click campaign that gives you a sponsored search listing. You can learn more about PPC advertising at:
• www.google.com/intl/en/ads
• sem.smallbusiness.yahoo.com/searchenginemarketing
• advertising.microsoft.com/search-advertising
10. Add New Content Often.
Search engines look for it and so do potential clients. Keep your content fresh and up-to-date and keep visitors coming back for more.
With an ever-increasing stream of competition, it's more important than ever to stand out from the crowd. These days standing out means maximizing your online presence and leveraging the technology to present the unique advantages of you and your firm. There's no better way for a growth-oriented business to build a solid and secure future than by using effective and affordable online video.
Use these free resources to get a handle on the terms that potential clients are using to search for you right now.
• Wordtracker • Google AdWords • Keyword Discovery • KwMap • Google Trends
While YouTube is the clear leader here, there are many other video sharing sites worthy of consideration. Here are some others you won't want to pass up:
• Google Video • Yahoo! Video • Daily Motion • MySpaceTV
• MetaCafe • Revver • Veoh • Blinkx • Break
3. Embed Your Video on the Front Page of Your Site.
Don't hide what's going to become one of your most effective selling tools on a dusty inside page. Get it out front. Customers and search engines will love you for it.
4. Find Out What Search Terms Your Potential Clients are Using and Put Them in Your Video's Title.
If you don't know what words clients in need of your services are typing into Google and other search engines, get professional help or use some of the resources featured on this page. Once you've identified these terms, use the most popular in your video's title.
5. Make Your Tags and Descriptions SEO-friendly, too.
Most video sharing sites let you tag videos with keywords and post a short description, so get the most out of these by sprinkling in the search terms you've identified.
6. Don't Forget Your Thumbnail.
A thumbnail is a still shot from your video that appears along with search results. Don't waste this chance to present yourself in the best light possible - choose a key moment from your video, preferably one where you're smiling as you speak with your interviewer.
7. Link Back to Your Site.
Put your URL near the top of your video's description. You'll get a higher search ranking and potential clients will quickly learn where to go for more information.
8. Interact With Your Viewers.
Most video sharing sites allow viewer comments. Use this option to answer questions, respond to comments, and further promote your business.
9. Consider a Pay-Per-Click Campaign.
Natural search engine optimization, while effective, takes time to bear fruit. In the meantime, you might want to jump start the process with a pay-per-click campaign that gives you a sponsored search listing. You can learn more about PPC advertising at:
• www.google.com/intl/en/ads
• sem.smallbusiness.yahoo.com/searchenginemarketing
• advertising.microsoft.com/search-advertising
10. Add New Content Often.
Search engines look for it and so do potential clients. Keep your content fresh and up-to-date and keep visitors coming back for more.
With an ever-increasing stream of competition, it's more important than ever to stand out from the crowd. These days standing out means maximizing your online presence and leveraging the technology to present the unique advantages of you and your firm. There's no better way for a growth-oriented business to build a solid and secure future than by using effective and affordable online video.
Use these free resources to get a handle on the terms that potential clients are using to search for you right now.
• Wordtracker • Google AdWords • Keyword Discovery • KwMap • Google Trends
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