
List of Top 10 SEO Tips:
*2: Discover Your Competitors
*3: Optimize Your Title
**: Optimizing Your Website Title
*4: Optimize Your META Tags
*5: Use Headings
*6: Use Title and ALT Attributes
*7: Nomenclatures
*8: Create a Site Map Page
*9: Include a robots.txt File
*10: Install a sitemap.xml for Google
***: Validate Your Code
Effective SEO Tips:
Here are five basic tips to increase your web page rank without having to learn a new language.
1) Make sure your site is searchable. It is amazing how many web pages simply aren't able to be read by web bots. Your site needs to be designed in a way where information is east to find in text form, and where links are arranged in an understandable hierarchy. Try to avoid too many fancy flash or java applications, because these are not able to be easily scanned. Using alt image texts are also an effective way to increase your search engine optimization.
2) Know your tools. There is a lot of great data available through Google's web master tools. By adding a small piece of data to your sites html you are able to see what keywords people are using to access your site as well as the number of visitors you have and what sites link to you. Not using this information means just taking a shot in the dark and hoping you hit the target.
3) Choose your keywords carefully. Too many people will start building their site around keywords that won't actually be used in the real world. Say you work for Allied Widgets in Los Angeles , California . You only sell widgets to people in LA. In that case, make sure that you have the location in one of your keywords. What good is it to be the number one page for "quality widgets" if people looking for "Los Angeles Widgets" can't find you! It is a good idea to ask your customers what search terms they would use if they were trying to find you through a search engine.
4) Hit the Links. The numbers of similar pages that link back to your page have a big impact on your page ranking. The key is that these sites be similar to yours. Because of problems with people using link spamming to increase page rank, most search engines look at the content of the pages that link to you. Instead, contact web pages that offer complementary services and ask if they would like to link to you in exchange for a link back. However, the best way to get people to link to your page is to produce helpful content that people want to read.
5) Don't let SEO rule your life. Yes, you want your page to reach that number one rank on Google, but just because you're at the top it doesn't mean anything if you aren't increasing your sales. Some people get so caught up in the SEO game that they forget to make their site customer friendly. Effective search engine optimization isn't just about increasing page rank, but turning those extra eyeballs into customers.
Tips for Link Building:
Website link building works most effectively when a website obtains a quality outbound link from a popular, highly trafficked website. An example of a quality link would be a major website like MSN posting an attention-grabbing news article and crediting a smaller website for information contained within the story. When done correctly, natural link building can increase a website’s visibility, improve traffic and also save website owner’s money as they will have a new advertising medium. While link building can take a bit of time, it is a way in which businesses can eventually increase profit and cut costs.
If you are wondering how you can add a cost-saving links to your website, below are 4 tips and linking strategies that could help you:
1) Think about creating a social profile for your business on highly frequented sites like MySpace or Facebook. These social communities attract hundreds of thousands of users on a daily basis and are a great way in which you can post information about your business and services. When you begin to create your profile, you can incorporate your company’s branding, logo and mission statement. You can also detail the types of services you offer and begin adding fellow users that may be interested in your business. After your profile is finished and trafficked, you should add an outbound link to your company’s website from your social networking profile.
2) Utilize web directories, like Citysearch, that specialize in the listing businesses by geographical location and industry. This process will allow your website to gain valuable backlinks, but will take time as you must manually submit your company information to numerous directories. Still, if you take the time to create submissions, it will pay off in the long run. If you do not have the time, there are numerous natural link building companies who will submit your website information for you.
3) Post comments on highly-trafficked blogs and articles that are within the same business industry. For example, if you own a web design company, visiting a popular web development blog or forum and adding a comment with a link to your website will allow you to obtain a relevant link and possibly traffic.
4) Avoid spamming and spam-oriented links. If irrelevant websites are linking to your site or if you are incorporating poor quality links in your web pages the search engines could penalize you. When it comes to effective link building, the emphasis is on quality, not quantity. Avoid bad links or your organic rank and professional credibility will suffer.
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